Building Gut Health Awareness Through Impactful Social Media
Brand Philosophy & Strategy
The Stack is a wellness brand offering a carefully formulated supplement “stack” that supports gut health. The goal of this project was to develop a compelling, informative social media presence that translates scientific benefit into engaging, everyday language. The focus was to educate without overwhelming — empowering people to take charge of their gut health with simple visuals, consistent tone, and easy-to-grasp information.
We positioned The Stack as a modern, trustworthy solution for common digestive concerns — from bloating to low energy — with content built to be both reassuring and motivating.
Visual Execution & Content
The posts were designed around soft, calming backgrounds — beiges, greens, blues — visually tied to natural healing and internal balance. The feed layout emphasizes clarity and structure while maintaining aesthetic harmony.
Key content types included:
Ingredient Spotlights: Posts showcasing individual components of the stack (like probiotics, magnesium, inulin) with short benefit callouts.
Digestive Tips: Bite-sized advice like “stress can cause bloating” or “gut health affects energy,” paired with soothing illustrations and product visuals.
Lifestyle Integration: Slides that depict the product in real-life context (e.g., with meals, on work desks, or next to sleep routines).
Education Posts: Lightly scientific carousels that explain how gut health impacts stress, sleep, and skin — crafted to be skimmable and stylish.
The design system used clean typography, soft color transitions, and generous spacing — making every post feel breathable and user-friendly.
