Powering the Future of Mobility Through Design That Moves
Campaign Concept & Direction
Astro is a next-generation electric car brand with a futuristic, performance-first philosophy. My role was to craft a high-impact set of social media ads that could communicate cutting-edge engineering and sleek innovation at a glance. The goal: spark intrigue, establish brand identity, and turn heads in the scroll.
The campaign tagline, “Drive the Future”, shaped the tone — bold, aspirational, and precise. It needed to feel like tomorrow, but speak to users today.
Visual Identity & Execution
The Astro ad series was designed around a sleek, high-contrast visual system:
Dark Mode First: Primary ads used deep black and graphite backgrounds with neon cyan highlights, creating a cinematic tech-forward feel.
Typography: Bold sans-serif typefaces with futuristic styling for headlines like “Ride the Future” and “The Future Is Now.” Subtext was minimalist and spaced to maintain visual clarity even on small screens.
3D Renders & Showroom Imagery: I integrated detailed vehicle renders into clean, modular layouts — emphasizing form, curves, and shadow.
Performance Highlights: Short, punchy stats like “0–100 in 3.2s” or “300-mile range” were showcased using data-driven design cues to build trust and authority.
Swipe Ad Variants: A/B post concepts included variations on light vs dark mode, with white-space-heavy alternatives for different ad placements or audience testing.
The result was a bold, polished, scroll-stopping system of branded visuals — built to establish Astro’s presence in the EV space with instant impact.
